BRAND & PRODUCT DESIGN

Federico Gonzalez / MX · 2024

Hello 👋🏼 I'm Federico. Designer based in Monterrey, México 🇲🇽 — I've been designing brands and products for 16+ years ⚡️

Take a look at some of my work...

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Design Solutions

For the past 14 years, I've been a collaborator, team member, team leader, a freelance. I keep learning from each project.

Product Strategy

Every product begins with an idea, but making it real takes strategy and focus. I collaborate with you to define goals, refine ideas, and bring them to life. Whether you need end-to-end product design or just support at key stages, I’m here to turn concepts into functional, beautiful products.

Brand Identity

I help brands discover their unique voice and style. Through thoughtful logo design, color palettes, and typography, I craft visual identities that resonate and build trust. Whether you're a startup or an established business, together we’ll create a brand that feels right and stands out.

UX & UI Design

Good design is more than aesthetics; it’s about creating intuitive, enjoyable experiences. I specialize in designing user interfaces that make navigating apps and websites easy and enjoyable. From wireframes to final screens, I’m here to bring clarity and ease to your users’ digital journeys.

GRAPHIC & MOTION

When words aren’t enough, visuals can tell the story. I create custom illustrations and motion graphics that capture attention, explain ideas, and bring brands to life. From animated explainer videos to unique illustrations for digital and print, my work is crafted to engage audiences and add personality to your projects.