BRAND & PRODUCT DESIGN

Federico Gonzalez / MX · 2024

Hello 👋🏼 I'm Federico. Designer based in Monterrey, México 🇲🇽 — I've been designing brands and products for 16+ years ⚡️

Take a look at some of my work...

fretzmx-work-cover-add-app
fmx-work-add-app-library-media-bridge
fmx-work-add-app-library-sets
fmx-work-appliedframeworks-web-horizon
fmx-work-appliedframeworks-splash
fretzmx-work-cover-appliedframeworks-web
fretzmx-work-cover-talktoo-app
fretzmx-work-cover-addsounds-web
fmx-work-addsounds-mobile-pack
fmx-work-addsounds-home
fmx-work-talktoo-app-welcome
fmx-work-soundgen-mobile-project
fmx-work-soundgen-editor
fmx-work-soundgen-mobile-shared
fretzmx-work-cover-soundgen
fmx-work-soundgen-upgrade
fmx-work-firstroot-app-voting
fretzmx-work-cover-firstroot-app
fmx-work-firstroot-app-pb-programs
fmx-work-firstroot-web-home
fretzmx-work-cover-viralnoise-web
fmx-work-talentworks-mobile-home
fmx-work-talentworks-mobile-careers
fmx-work-enso-home
fmx-work-enso-transaccion
fmx-work-enso-enviar
fretzmx-work-cover-zahub-mobile
fmx-work-zahub-mobile-dashboard
fmx-work-zahub-web-editor
fmx-work-zahub-web-campaign
fmx-work-vivvy-web-hero
fretzmx-work-cover-vivvy-web
fmx-work-vivvy-mobile-orders
fretzmx-work-cover-definityfirst-web
fmx-work-definityfirst-web-sharepoint
fmx-work-strata-gfx-dashboard
fmx-work-strata-web-gfx-production
fmx-work-strata-gfx-production
fmx-work-strata-web-gfx-marcom

Design Solutions

For the past 14 years, I've been a collaborator, team member, team leader, a freelance. I keep learning from each project.

Product Strategy
Every product begins with an idea, but making it real takes strategy and focus. I collaborate with you to define goals, refine ideas, and bring them to life. Whether you need end-to-end product design or just support at key stages, I’m here to turn concepts into functional, beautiful products.
Brand Identity
I help brands discover their unique voice and style. Through thoughtful logo design, color palettes, and typography, I craft visual identities that resonate and build trust. Whether you're a startup or an established business, together we’ll create a brand that feels right and stands out.
UX & UI Design
Good design is more than aesthetics; it’s about creating intuitive, enjoyable experiences. I specialize in designing user interfaces that make navigating apps and websites easy and enjoyable. From wireframes to final screens, I’m here to bring clarity and ease to your users’ digital journeys.
GRAPHIC & MOTION
When words aren’t enough, visuals can tell the story. I create custom illustrations and motion graphics that capture attention, explain ideas, and bring brands to life. From animated explainer videos to unique illustrations for digital and print, my work is crafted to engage audiences and add personality to your projects.

Collaborations

Collaborations with worldwide clients, partners, and teams

fmx_clients_addfmx_clients_singularityfmx_clients_viralnoisefmx_clients_audiocipherfmx_clients_txm_groupfmx_clients_talent_worksfmx_clients_talktoofmx_clients_soundgenfmx_clients_applied_frameworksfmx_clients_ccgfmx_clients_definity_firstfmx_clients_yellowmefmx_clients_ensofmx_clients_stratafmx_clients_catorcefmx_clients_orangefmx_clients_zoefmx_clients_rio_deltafmx_clients_itrfmx_clients_addfmx_clients_singularityfmx_clients_viralnoisefmx_clients_audiocipherfmx_clients_txm_groupfmx_clients_talent_worksfmx_clients_talktoofmx_clients_soundgenfmx_clients_applied_frameworksfmx_clients_ccgfmx_clients_definity_firstfmx_clients_yellowmefmx_clients_ensofmx_clients_stratafmx_clients_catorcefmx_clients_orangefmx_clients_zoefmx_clients_rio_deltafmx_clients_itr

Do you want to start a project together?

Let's Connect

Send a message to fretz.mx@gmail.com

Federico Gonzalez / Fretz Mx

2024

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