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Hi, I'm Federico Gonzalez — Brand and product designer with two decades delivering intuitive/scalable experiences that truly connect teams and people.

• OPEN TO SENIOR & STAFF PRODUCT DESIGN ROLES
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SELECTED WORK

SaaS, MusicTech, FinTech, EdTech, and more...

Audio Design Desk
Brand and Product

Audio Design Desk

Soundgen
Product Design

Soundgen

ADD Sounds
Brand and Product Design

ADD Sounds

Viralnoise
Brand and Website Design

Viralnoise

Enso
App Design

Enso

Firstroot
Brand and Product

Firstroot

Talktoo
Product Design

Talktoo

SOLUTIONS

This is what I do...

TOOLKIT

Figma • Adobe CC • Google Stitch • Claude • Adobe Firefly • Gemini • Slack • Miro • Notion • Clockify • Canva • Freeform • Office365 • Jira • Trello
Product Strategy
Every product begins with an idea, but making it real takes strategy and focus. I collaborate with you to define goals, refine ideas, and bring them to life. Whether you need end-to-end product design or just support at key stages, I’m here to turn concepts into functional, beautiful products.
UX & UI Design
Good design is more than aesthetics; it’s about creating intuitive, enjoyable experiences. I specialize in designing user interfaces that make navigating apps and websites easy and enjoyable. From wireframes to final screens, I’m here to bring clarity and ease to your users’ digital journeys.
Brand Identity
I help brands discover their unique voice and style. Through thoughtful logo design, color palettes, and typography, I craft visual identities that resonate and build trust. Whether you're a startup or an established business, together we’ll create a brand that feels right and stands out.
Graphic & Motion
When words aren’t enough, visuals can tell the story. I create custom illustrations and motion graphics that capture attention, explain ideas, and bring brands to life. From animated explainer videos to unique illustrations for digital and print, my work is crafted to engage audiences and add personality to your projects.

COLLABORATIONS

Some of the teams and companies I've worked with in the past couple of years.
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EXPERIENCE

Where I've been...

FRETZ.MX  /  2019 - Present

Independent practice working with product companies and agencies across the US, UK, Italy and Mexico. Engaged at pivotal moments — major version launches, AI feature integrations, and brand repositioning.

YELLOWME  /  2018 - 2021

Embedded Senior Product Designer at a software agency in Mérida, YUC, MX, working full-time within client product teams across two multi-year engagements — EdTech and FinTech.

DEFINITYFIRST  /  2009 - 2018

9-year tenure as Creative Lead at a digital agency. Grew from Senior Designer to Head of Design, overseeing all creative output and building the design function from the ground up — Still used today.

BURO CREATIVO  /  2007 - 2009

Formative years as entry-level Graphic Designer at Brand and Advertising agency in San Pedro Garza García, delivering logos, illustration, web design, professional product photography, print and editorial, etc.

Want to work together?

Let's Connect

Schedule a free consultation here!

Federico Gonzalez / Fretz Mx

Dribbble / Instagram

2026